More Than a Name: An Introduction to Branding
Type
Book
Authors
ISBN 10
2940373000
ISBN 13
9782940373000
Category
Unknown
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Publication Year
2006
Publisher
Pages
240
Description
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. - from Amzon
Number of Copies
1