Basics Design: Format

Type

Book

Authors

Gavin Ambrose

Paul Harris

ISBN 10

2884790519

ISBN 13

9782884790512

Tags

Graphic Design, Graphics & Design, Graphics & Multimedia

Description

Introducing the brand-new, extremely visual BASICS series, which will eventually incorporate 5 titles, each representing a fundamental aspect of graphic design. Format, the first entry, concerns the physical dimensions of a product and the space one has to present the graphic elements of a design: the size of a book, the scale of a poster, the folds in a brochure. This instructive handbook examines in detail books, magazines, posters, direct mail, brochures, and Web pages to see how effectively they communicate, how appealing they look, and how strong an impact they make on the user. The original ideas showcased throughout are inspirational. - from Amzon

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